Evolving Fair Market Value in Real World Evidence (RWE): Ethical & Transparent Remuneration for Physicians & Patients

9:00 am - Wednesday 25th February 2026

  • Examine the ethical and compliance consideration of varying physician and patient payments for survey participation across RWE
  • Explore benchmarks and frameworks that can enhance fair market value to reflect the evolving methodologies/activities used in RWE and align remuneration practices across the industry
  • Learn how transparency and standardisation in FMV benchmark databases/data repositories can control costs and reduce complexity, while building trust with regulators, healthcare professionals and patients

Speakers:

Director, Fair Market Value Lead, Global Medical Evidence
Takeda Pharmaceutical