Panel Discussion: Designing Integrated Evidence Plans that Unite Cross-Functional Teams

11:00 am - Thursday 26th February 2026

  • Understanding how to overcome role confusion and shifting responsibilities in cross-functional RWE projects by embedding robust IEP governance
  • Exploring frameworks to balance standardisation and agility, ensuring continuity despite team turnover or organisational change
  • Gaining strategies to prioritise projects effectively, align evidence generation with stakeholder needs, and prevent duplication of efforts across functions
  • Incorporating AI in the development of integrated evidence plans – what are the pros and cons and how can we move forward?

Speakers:

Vice President, Head of Global Value Evidence
Astellas Pharma Europe BV
Head, Integrated Evidence & Innovation
Novartis
Global Head Evidence Generation
Alfasigma Spa
UK RWE Head
Costello Medical