Joachim Morrens

Head of Medical Excellence & Operations Abbvie

Joachim Morrens is Head of Medical Excellence and Operations Germany (RWE) at AbbVie, where he supports the advancement of real-world evidence capabilities and evidence generation across Medical Affairs. With around eight years of pharmaceutical industry experience and a strong background in statistics and research methodologies, he specialises in translating real-world data into scientifically robust evidence to support decision-making.

Prior to his current role, Joachim held European and international RWE leadership positions at AbbVie, supporting affiliates with evidence generation strategies, research concepts and protocols, secondary RWD, and innovative research methodologies. He has also led evidence gap assessments, cross-functional evidence planning, and non-interventional research at affiliate level. Joachim is passionate about strengthening methodological capabilities and enabling the effective use of RWD to address evidence gaps across medical affairs and market access.

Seminars

Thursday 11th February 2027
Prioritising RWE for Impact Moving Beyond “More Studies” to Higher-Value Evidence
4:00 pm
  • Rethink how RWE projects are prioritised to focus limited resources on evidence that can meaningfully influence strategic, clinical, market access and business decisions
  • Shift from volume to value by identifying when fewer, more strategically focused studies can generate stronger evidence and deliver greater impact across the product lifecycle
  • Build the case for earlier RWE investment by demonstrating how evidence generated earlier in development can strengthen the value proposition and inform critical decisions before launch
Joachim Morrens - 4th IMPACCT Real World Evidence Summit Europe