Lill-Brith Wium Von Arx
RWE Northern Europe Hub Lead, Senior Director Eli Lilly & Co.
Lill-Brith Von Arx, is an epidemiologist and pharma leader with over two decades of experience real-world evidence generation in health data landscaping. Her cross-border research in the UK & Nordics aligns on structuring data to drive healthcare innovation. A frequent speaker at RWE and industry summits, Lill-Brith advocates for quality driven and transparent use of real-world data.
Seminars
Wednesday 25th February 2026
Panel Discussion: Data Access in Practice: Building Sustainable, Ethical, & Scalable RWE Across Europe
12:00 pm
- How can pharma, registries, and vendors collaborate to avoid duplication and improve efficiency in finding usable datasets?
- What frameworks are needed to establish fair and transparent remuneration for physicians, patients, and database owners?
- How do we balance sustainability of smaller registries with industry’s need for scale and interoperability?
- How should pharma assess the risks of supporting new registries, and what funding and contracting models best incentivise long-term patient recruitment?
- Where can AI and automation play a role in reducing healthcare system burden and improving data timeliness?
Wednesday 25th February 2026
Chair’s Opening Remarks
8:55 am
